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You know how much you sold. Not which dollar sold it.
With a big catalog and thin margins, averaging channels costs real money. We rebuild attribution down to the SKU and move spend to the paths that actually pay.
Three leaks almost nobody measures
The last platform touched claims the sale. You pay twice for the same order and believe a channel performs twice as well.
The algorithm optimizes for volume: it brings a thousand accessory sales and no appliances. Average ticket collapses without anyone noticing.
You sold it, paid for it as a sale, and fifteen days later it came back. If that doesn't return to the record, your real CAC is a different number.
SKU-level attribution
Every order is matched to product, category and margin, not just channel.
Goal by category
Rate and cap are set by product family: a TV isn't worth the same as an accessory.
Returns fed back
The cancelled order is deducted from the record and from the payment. The CAC you see is the real one.
Give us your catalog and we'll tell you what's eating the budget
No cost. You walk out with the list of products and channels where the money is going.
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