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A quote is not a policy sold.
The cycle is long, runs through the phone and ends off-site. We trace the issued policy back to the channel that started it, weeks after the first click.
Three leaks almost nobody measures
It's the comfortable metric. But most drop between quote and issue, and not every channel drops the same.
The policy is issued at thirty days. If the attribution window closes first, the channel that brought it never gets credit.
The sale closes by phone and is logged in another system. Digital is left with no evidence of what it generated.
Issued policy as the signal
Buying is optimized against issuance and premium, not quote forms.
Long windows
We configure windows that match your product's real cycle, with persistent identity.
Phone inside the record
We connect the phone sale to its digital origin with dynamic numbers or a CRM identifier.
Give us a month of issued policies and we'll tell you where they came from
No cost. You walk out with the quote-to-issue rate by channel and where the trail breaks.
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