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Installing is easy. Staying isn't.
An install that disappears within the week isn't a user, it's a cost. We buy against retention and keep attribution fraud out of the record.
Three leaks almost nobody measures
Optimizing for installs rewards the channel bringing disposable volume. Cost per user who stays is a different number.
Networks claiming organic installs. Without a filter, you pay for users who were already yours.
Misconfigured windows and double counting between self-attributing networks and everyone else.
Retention as the buying signal
Buying is optimized against users active on day seven, not against the install.
Our own fraud rules
Injection patterns, duplicate IDFA and impossible timings are discarded before payment.
Windows and organic audited
We review the MMP setup and separate what's attributable from what you already had.
Give us read access to your MMP and we'll tell you what you're overpaying
No cost. You walk out with the share of non-attributable installs and the real cost per retained user.
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